Main Factors Affecting the Online Service Satisfaction-an Empirical Study in China
نویسنده
چکیده
Online service quality has a significant influence on many important aspects of electronic commerce (e-commerce). However, there are few quantitative studies on the investigation of the main affecting factors of the online service quality focused on the market in China, which is one of the developing countries with the highest online population growth. This paper is an attempt to identify the main factors affecting the online service satisfaction of the e-commerce websites in China, and Fisher’s exact test is applied to identify the main affecting factors of online service satisfaction. The results could be the guideline for the e-commerce companies in terms of improving their online service.
منابع مشابه
An Empirical Study of the Quality Evaluation in Logistic Service of the B2C E-commerce Companies in China
As the outsourcing of key suppliers and business processes becomes increasingly popular, the evaluation and selection of the logistics outsourcing companies is of critical importance in supply chain management. However, there are few quantitative studies on the investigation of the main affecting factors of the logistics service quality focused on the market in China, which is one of the develo...
متن کاملAn Investigation of Social Factors Affecting on Personnel Job Satisfaction of Remedial Service Insurance Department
Because of the paramount importance of job satisfaction and due to its main consequences such as reduction of work absence and resignation, personnel promotion and society’s health, and more importantly, its role in achievement of organization goals, this study aimed at investigating the effects of six social factors including personnel’s belief, salary and benefits, participation in organizati...
متن کاملThe Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF
This study examines the impact of service quality on customer satisfaction and Loyalty in Indian Banking sector by applying SERVPERF scale. A total of 50 customers of State bank of India, Mohan Nagar Township branch of Salem District in Tamilnadu were interviewed on convenient basis for the above purpose. Tools like Exploratory factor analysis. Inter-Correlation, Analysis of variance, Multiple...
متن کاملIdentifying Indicators Affecting the Evaluation of Service Quality of Medical Centers’ Online Appointment Systems
Introduction: Online queuing systems in medical centers significantly reduce waiting time and costs, and increase patient satisfaction with the quality of services provided. Service provisions with the desired quality through these systems will manage the crowds in the health care centers. In the current situation, gatherings cause an upward trend of the COVID-19 pandemic and subsequent problem...
متن کاملIdentifying Indicators Affecting the Evaluation of Service Quality of Medical Centers’ Online Appointment Systems
Introduction: Online queuing systems in medical centers significantly reduce waiting time and costs, and increase patient satisfaction with the quality of services provided. Service provisions with the desired quality through these systems will manage the crowds in the health care centers. In the current situation, gatherings cause an upward trend of the COVID-19 pandemic and subsequent problem...
متن کامل